The organization adopts a ‘Chain Empowerment’ strategy to spread awareness across wider communities. This approach empowers individuals and strengthens local institutions to act as agents of change. Community-Based Institutions (CBIs) serve as key platforms for outreach and engagement.
The implementation process includes:
Home visits to understand individual challenges and build trust
Village meetings for collective discussion and awareness
Awareness campaigns using street plays, posters, and discussions
Training selected community members as ‘Master Trainers’ to lead peer education
Collaboration with frontline workers at Panchayat, Block, and District levels for better service delivery and scheme linkage
